A little store built from a very big dream. ♡
Hi, I'm Manisha
Cutesto is not just a business I started. It is a dream I am carrying for my mom.
She always wanted me to build something of my own - to be independent, and to create opportunities for other women along the way. Like so many women in India, her own dreams quietly took a back seat to family and responsibility, and she never really got the chance to live them. So I am living one of them for her.
What "Cutesto" means
Cutesto simply means Cute Store - a little corner of the internet for people with soft, warm, playful hearts.
I have always been the girl who loves making people feel special: hosting, gifting, decorating, turning ordinary days into little memories. So when I imagined my own brand, I did not want to only sell products. I wanted to create a feeling - that tiny smile when you open a box and think, someone thought about me.
Cute. A little luxurious. Always affordable. Made to make you feel like a princess, without needing a reason.
Made by women, for the girl in all of us
Behind every Cutesto order is a team of 20 women from underprivileged families who create, check and pack each parcel by hand. To us they are not just workers - they are family.
Our aim is simple: a safe, healthy workplace where they can earn their own money, learn new skills, grow in confidence and make their own choices. Because no woman should have to choose between loving her family and choosing herself.
And here is the part we love most. When an order comes from a dad, a brother, a friend or a boyfriend who wants to make someone feel special, our team packs it with extra care - almost like they are wrapping a little gift for the younger version of themselves. ♡
What we make
Cutesto designs and curates bag charms, phone charms, charm jewellery, cute stationery and gift-ready accessories - multi-layered detachable charms with pearls, bows and plushies, beaded phone straps, animal and dessert charms, sparkly stars and more. Little things you clip onto a tote, a backpack, a phone case or a set of keys to instantly make them yours.
We ship across India, with secure online payments and a 7-day return window.
What you can always expect from us
- Genuinely cute design - every piece is picked or designed to make you smile.
- Affordable pricing - a little luxurious, never out of reach.
- Hand-checked quality - every charm is inspected before it is packed.
- Gift-ready packaging - it feels special the moment it arrives.
- Real human support - you will always reach a person, not a bot.
Say hi ♡
Questions, custom gifting or just want to say hello? Email support.cutesto@gmail.com or call and WhatsApp us on +91 84470 71737, Monday to Saturday, 10:00 AM - 6:00 PM IST.
- Manisha
Founder, Cutesto